I’ve attached a link to an article by Garth Brown on what people are looking for when they visit your law firms’ website. The article is from Australia but some of the points apply equally to the UK.
The article points out 6 simple things your website should do for your clients and prospective clients. Not all may be suitable for your law firm but some certainly apply to everyone.
For example, number one is to tell people how you solve their problems – Most people really aren’t that interested in the history of your firm and they don’t want to wade through paragraphs of company history to get to the reason they’ve visited your site. There is a place for your firms’ history, but it shouldn’t be the first thing a visitor must read.
The use of short videos to showcase your people and their expertise. This is widely used in other sectors, and the legal world should be embracing it more. It can make you appear more approachable and more modern.
Be contactable and make it easy for people to contact you. You’ve done the hard work by attracting them to your website and they now want to contact you, so don’t hide your contact details on an obscure page. Have your contact details on every page and make it easy for them to phone or email you.
The obvious addition to this is once they contact you, deal with their enquiry promptly. People do not want to wait a couple of days for a response to an email or phone query. Have processes in place so that the appropriate person gets back in touch with your prospective client swiftly.
Read Garth's article here https://goo.gl/SZyiQu