The online poll of 1,400 business people found that more than a third (35.6%) searched the web, compared to 21.8% who relied on their existing legal contacts and 21.4% who asked a friend or trusted person.
Google also polled 1,700 individual consumers using its own consumer survey tool. Presenting the results at yesterday’s Legal Futures NatWest mmadigital From Click to Client conference, Duncan Watts, industry manager for Google, said that in line with other research, most individual consumers (38%) when asked where they would start if they needed a lawyer, said they would ask a friend or trusted person.
Just under a third (31%) said they would search the internet, while 19.5% would rely on other sources of information and 11.4% consult official bodies, like the Law Society.
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