Lawyers in campervans? Surfing solicitors? They are not the images that first spring to mind for a law firm, but a leading local legal firm is hoping to change that as it puts its staff and their love for Devon and Cornwall centre stage in a major new marketing campaign.
Stephens Scown LLP's Love Where You Live campaign celebrates the great things to see and do and wonderful way of life in the Westcountry.
The firm has been recognised for its staff engagement by the Sunday Times, which ranked it 39 in the list of the 100 best mid sized companies to work for 2015, so it seems appropriate that the firm's employees are at the heart of the campaign.
In a departure from the traditional approach of other law firms, the innovative move will see the firm produce an Insiders' Guide, showcasing the top tips from its staff on everything from the best beach to the best location for a first date.
Read the full Western Morning News article here